The Ghia Crown Imperial offers a window into something intangible, the power of glamour. With just 132 produced over a nine-year span, only a very select clientele, the rich, famous, and powerful, could enjoy such a car. That, of course, was the program's purpose.What's puzzling? The Crown cost $18,500. That wasn't a "presidential" price in 1965. It was the price of a basic two-bedroom house. My parents could have bought one if they were savers instead of borrowers. Any upper-middle earner could afford 18k. Inflated to today, it would be $150k. I could buy one if I wanted to use up all my savings.
A Who's Who of users included presidents Eisenhower, Kennedy and Johnson; RCA chief Sarnoff, novelist Pearl Buck, heads of several Middle Eastern royal houses, Dominican dictator Trujillo, and Yugoslav president Tito.
Labels: Asked and partly answered, Happy Ending
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