Real membership
ZH headline: Walmart developing membership program to rival Amazon's Prime
Real membership has nothing to do with Big Data. I've never succumbed to the "loyalty card" shit at Safeway and always pay cash. Despite this, the checkers know me in a non-digital non-verbal Real Data way.
Yesterday I bought my usual Purina Bachelor Chow and slapped the $20 bill on the counter as usual. The checker lady, who had never conversed with me before, said: "Think you're going to make it under 20 today?" I said "Nope, the toothpaste will take it over." She said "Yup." And sure enough, the toothpaste took it from $18 to $23.
Real Data. She knows what I buy and what I'm thinking. If I depart from my habits drastically, the checkers will notice it. I'm a member.
Labels: Heimatkunde