Thursday, April 04, 2019
Harley = Farhad
This comment on Tesla by Farhad Manjoo shows a rare ACCURATE understanding of status and perception.
That is a crazy theory. Demand for a expensive-ish car with a whole new kind of drivetrain for most people is not infinite. Also I think there’s an effect where the more you see them the less you personally want one, because if doesn’t stand out. That’s sort of how I feel ...Within the auto industry, Harley Earl had the same accurate understanding and used it to advantage. Nobody else came close. Other carmakers used theories instead of experience. THEORY KILLS. EXPERIENCE SURVIVES. = = = = = Harley also deeply understood a fact that I've just recently grasped. Entertainment is a major purpose of life. He used the word explicitly: There should be entertainment on all sides of the car. He specifically meant, and built, the interplay of light and shadow with the static surface to create a moving image in the mind. Chrome strips and intaglio and paint forms were built to set up edge-patterns and spatial anticipations. You can see all of it on this picture of a '41 Chevy. Gemstone shapes, intaglio, multiple lines creating anticipatory perceptions. A motion picture without physical motion. As with radio, your brain creates the motion, which makes the motion YOURS. Some of the entertainment involved human actors along with abstract perception.
Labels: Entertainment
¶ 6:49 AM
