Monday, October 01, 2018
Dreystadt vs Elon
Smart industries and smart marketers figured out a long time ago that you can't expect high volume sales if you restrict your customer base. Modern Sorosian corporations have abandoned this principle because they no longer want customers or sales. They want holiness as defined by the Dow.
As I wrote earlier...
After the '29 crash debtism no longer functioned. Companies couldn't make money by stock manipulation. Customers were no longer living on margin and speculation. Companies had to figure out FAST how to make a profit by selling things to people who were living on real incomes. At GM, Cadillac sales dropped by more than half. Cadillac didn't know what to do until Nicholas Dreystadt came up with a peculiar solution. Dreystadt had started his career at a Caddy dealer in Chicago, moved up to regional sales manager, then moved up to the national offices. He had seen something interesting in Chicago. The black upper class loved Caddies, then as now. Cadillac dealers were more interested in eliminating The Wrong Sort Of Customer than making a profit. Rich blacks had to hire white "proxy buyers" if they wanted a Caddy. Dreystadt proposed a strange new idea to GM management: Instead of trying to run an exclusive social club, RUN A FUCKING BUSINESS. Sell Caddies to anyone who could pay for them. Product out, money in. Management was skeptical but let him try it. It worked. Caddy sales jumped back up and stayed up.This is another LESSON FROM EXPERIENCE that Elon dismisses along with experience in manufacturing. His cars are aimed SOLELY AND SPECIFICALLY at hard-line members of the Gaian Church. Non-members need not apply. This members-only approach would sustain the original low-production high-luxury roadster. It wasn't meant to be a daily driver or even a driver. It was solely designed to display your faith openly and aggressively, like the old Hindu Juggernaut or the Popemobile. When you saw a Tesla Roadster, you KNEW that you were humbly privileged to bask in the lavish radiance of a Holy Gaian Bishop. Members-only doesn't work with a slapdash hastily assembled car with sloppy paint. Rich fuckheads expect VISIBLE high quality. Visibility is the whole point. Cadillac was able to expand its audience because it provided the luxury and beauty that rich people, WHITE OR BLACK, expected. Tesla can't do the same. Rich fuckheads who aren't first and foremost Gaian zealots have no reason to buy a piece of crap that looks like crap.
Labels: Carbon Cult, Sorosia
¶ 1:08 AM
