A little Philco Phun
American Radio Library has added a
1931 Philco publication aimed at salesmen. Philco hadn't yet asserted its
unique style of circuitry and cabinets and corporate behavior. Still, these two pictures are sort of interesting.
A display in Wanamaker's department store demonstrated car radios, a new idea. Philco later specialized in car radios and became a division of Ford. In '31 Philco receivers were mainly installed in Chrysler products. Note the common classical theme in the '31 Philco and the '31 Chrysler. The lights are on, so presumably the car's electrical accessories, including the radio, were powered by a transformer to provide a bit of drama.
Here's the control box in a Lincoln. In the early '30s the steering column was vacant and available for accessories. Earlier the hand throttle and spark control were usually on the column. Later the shift lever and turn signals. Philco took advantage of the vacant territory for the radio controls.
In other words, column selectors for receptions came before column selectors for transmissions.
Labels: Entertainment