Saagar, Sealy, Skinner
Saagar and Krystal have been hitting a basic question of marketing. They ask why governments are pushing vax with fear and panic instead of reward and respect. Marketers and advertisers have always known that reward works, while anger provokes resistance. No mystery, no "studies" needed.

The obvious answer is that media and government DON'T WANT to get the population vaxed. Media and government WANT to have a convenient scapegoat for the next hypertotal lockdown plus 10000000000000000000 layers of muzzle plus 10000000000000000 layers of lucite.

It's not our fault, it's YOUR fault.

Saagar points out an inconvenient fact: The firmest antivaxers are black and Hispanic. He doesn't mention a similar fact: The original antivaxers are OCD Gaian hippies in Seattle and Portland. None of these people are alt-white Trumptard witches, and associating them with Trump is not the best way to keep them on the D side.

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More broadly, this complete switchover of persuasion started gradually in 1970 then avalanched in 2001. The same "bioterror" demons who brought us 9/11 are still at work in the same government offices, bringing us the 2020 holocaust.

The target variable is simply ATTENTION.

In earlier decades media REWARDED us for paying attention. After 2001, media grabs attention ONLY by inducing maximum fear and panic.

Newspapers were always panicators, and haven't changed. Radio is where the change was most evident.

I've discussed this before.

Let's reuse my most recent example, the Chicago-based 'Calling All Detectives'. Most of the episodes online were digitized from the transcription, leaving out the actual quiz. Only one episode includes it.

The intro turns on your pleasant anticipation::

What is the real name of S. S. Van Dine? That is the Sealy Mystery Quiz question, now worth $180. If the person we call at the end of the program can answer a question based on tonight's story, he or she will EARN a Sealy Innerspring Mattress, plus a chance to answer the Sealy Mystery Quiz Question. So pull up a chair and LISTEN CLOSELY.

Then the story itself proceeds. You don't know which detail will be quizzed, so your brain is in FULL ATTENTION mode with a pleasant flavor, gathering up all possible info.

After the story, the narrator himself makes two calls live. The quiz detail was the town where two characters got married, an incidental fact mentioned only once, not an important plot point. On this day, neither of the callees knew the answer, so the Mystery Quiz clicked up to $200 for next time. [This recording was made at WGN, which originated the show. I assume other stations would use their own announcers to call local residents during this time segment.]

Note especially the PAY FOR VALUE aspect. You are asked to do MENTAL WORK in order to EARN a mattress, which is certainly a pleasant goal for most folks. [Americans had plenty of money in 1948, but housing and furniture were extremely hard to find.]

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Now we have to pay attention to every screech that comes from demons like Inslee, because we never know when the next horrible STOMP will be announced. Demon Inslee held two-hour press conferences, basically 98% anti-Trump screeching, and near the end he announced the next lethal Phases and SubPhases. You had to absorb two hours of raw poisonous hatred if you wanted to be prepared for the next circle of hell.

The two forms of persuasion are precisely symmetrical. Pleasant attention induced by the anticipation of EARNING a reward, versus TERROR induced by the need to survive when trapped in the same room with a crazed kidnapper and murderer.

Sealy vs Satan, Mattress vs Murder.

Labels: #WholeOfSociety, Equipoise, switchover

  ¶ 9:55 PM