Monday, June 10, 2019
More sanity from Ed
Sanity as always from Ed Niedermeyer:
I feel like a broken record with this, but Nissan took people at their word with the Gen1 Leaf, invested huge and then nobody bought it. I wasn't a perfect product, but it worked and was affordable. Turns out people only want to save the world if they can go fast & look cool.On the fucking dot. I've been grousing for years that nobody is paying any attention to the EV's proper niche. EVs are uniquely suitable for city runabouts, in a situation where you can always charge up overnight at home. The first EVs 110 years ago fitted the niche. The rebirth of EVs has always missed the proper market. NOBODY has come close yet. Saving the world is fashionable. Fashionable people can't POSSIBLY go slow, and can't POSSIBLY tolerate the slightest hint of uncoolness. Uncool cheapskates are happy to live slow and simple, using much less energy and resources than the world-savers. We never get thanked for being GENUINELY GREEN, because we don't give a fuck about saving the world. Saving the world is another name for destroying the world, and uncool cheapskates don't enjoy destruction. Coolness is all about theory and orthodoxy. Survival is all about experience and preservation.
Labels: Carbon Cult
¶ 3:19 PM
