If you don’t know Postmates, it’s one of those on-demand delivery apps, in the same category as Uber Eats, DoorDash, and so on—you essentially send someone to pick up something (often food) for you. The new ad campaign began in April, and, being a national effort, signage with the slogan now blares across billboards in Los Angeles and the New York City subway. The latter is where I’ve been staring at it for a few weeks now: “Your sweatpants are calling and they want a burger. Postmate it.” In late May, the company launched the second phase of the campaign, national TV ads wherein Martha Stewart intones, “Just Postmate it.”As always the grammarrhoid misses the point. This isn't a plural, it's a genitive.
Did you spot the problem yet? “Postmate it” is, I’m sorry to say, a grammatical nightmare. The company name is Postmates, so the verb form should be “Postmates it,” with an s at the end.
Labels: Language update, Leth
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