Se-lu 33, non-Dillinger edition
I've been incessantly pointing out, both here and in comment boxes, the obvious fact that RT is NOT pro-Trump. RT is pro-Bernie. RT agrees with MSNBC and CNN on everything except RUSSIAN_MEDDLING.
The leaks from the Integrity Initiative showed that the reality is perfectly understood by the ORGANIZERS and SENDERS of Sorosian propaganda, but their OUTPUT constantly hammers on the RUSSIA=TRUMP equation.
I've been so irritated by this nonsense that I never stopped to ask the broader question.
Why does Russia do this?
In 2015, before Trump and before the RUSSIAN_MEDDLING shit started, I assumed that RT was just marketing its message efficiently. Dillinger's Rule. If you want to recruit activists, go where the activists are. The most experienced activists are on the 'progressive' side, so those are the sales prospects. At that time I also THOUGHT that RT would have to switch its advertising to a more populist appeal:
Modern Russian propaganda seems to have missed the switchover. RT and Sputnik are still aiming at hippies, agreeing with everything MSNBC/Fox/CNN/ABC/CBS/ETC say on all topics except Ukraine. They love Earth Day, hate fracking, love Sharpton, hate cops.
They won't get very far this way. Putin himself understands the switchover correctly. He knows that Russia's maintenance of traditions and re-embrace of the Orthodox faith are the best selling points; but his message doesn't seem to be coming through the existing channels.
Didn't happen. RT didn't switch over to supporting and cultivating traditionalists and populists. The much smaller
Russian Faith and
Russian Insider websites work this side of the street, but the big broadcasters RT and Sputnik are still talking to people who are incapable of listening.
I don't have the answer, but it's a damn good question.
Labels: Asked and unanswered, se-lu