Wrong innovation, wrong disruption
The founder of IKEA died. IKEA is an odd crossover, and the comments about his death on various websites show the confusion. For some reason IKEA is strongly popular among NPR progressive types, and the founder gets credit for "inventing" the idea of unassembled furniture.
Ratshit. Unassembled furniture has ALWAYS been common. When I was a kid, most of the furniture in our house was bought in kit form and assembled by my father. (He was an excellent carpenter, so the assembly was super-easy for him.) Right now, all of the non-antique furniture in my house was assembled from JC Penneys kits in the 1980s. (I have ZERO wood skill, so the assembly was quite an achievement for a retard.)
None of this stuff came from IKEA, which wasn't operating in USA STRONG in those years.
What is IKEA's real innovation?
TAX EVASION. Both personally by the founder and corporately by IKEA. Nobody beat IKEA's tax evasion talents until Bezos came along and beat everybody in history.
So IKEA is idolized by the wrong people for the wrong reasons. The founder should be a hero to Randian Repooflicans, not Bernie/NPR types.