Monday, November 08, 2021
  Worst futurist of all

From a 1964 Canadian broadcasting trade journal, the silliest set of prophecies I've ever seen. All the conventional crap in one place.
Broadcasters are too deeply immersed in the present to pay adequate attention to the future, Stuart MacKay, president of All-Canada Radio & Television Ltd., told the semiannual meeting of Northern Broadcasting Ltd.
Old joke: Call out "Stuart! Come here!" and you'll select all the Canadians in a crowd.
We are on the threshold of a 30-hour work week. What are we doing about filling attractively the spare -time vacuum this will create?
Maybe he meant a 30-hour workday. Ha ha ha.
The step from the affluent society of today to the opulent society of tomorrow is no great distance in time, and we are perhaps at midpoint in that stride.

Loyalty to a particular retail outlet will be a thing of the past, he said. Shopping for the family will be divided equally between husband and wife. A large part of shopping for name brand products, especially in the grocery line, will be done by telephone.
Correct about the return to phone ordering, but NOT because of opulence. It happened because of the biggest crime in history, the war of attrition devoted to DESTROYING all prosperity.
This will be a direct outcome of apartment living, which will rise to include about 50 per cent of the population in ten years, he said.
Bizarrely stupid.**
People will live longer and marry younger.
We're living shorter and marrying later, because the long war of attrition has destroyed all purpose in life.
The youthful families will have acquisitive desires far beyond the ambitions of their age group today. They will be accustomed to the status symbol concept, blase or slightly cynical.
Accustomed? Blase? Tell that to the rich Instagram Influencers.
Women will play a more dominant role in many fields. Domestic technology will free women from many conventional domestic chores, giving them additional expandable time. And women will be attracted into spheres previously a man's world, law, engineering, senior posts in commerce and the sciences.
Correct about "law", wrong about the others.

** Footnote from Canadian census website: There was a brief trend toward apts in the '60s, but it reversed quickly and the normal preference for single houses came back with a vengeance.

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