Paternalistic actions by corporations, often built on these heuristics, can also have unexpected consequences. Epicurious, the food and cooking website, recently decided to stop publishing new recipes with beef to promote sustainability. But performative actions like this can actually create a backlash against the very cause they are promoting. People simply resent being manipulated, which can turn them off to environmental causes more broadly.Correct. Teaching and selling by example ALWAYS works better than teaching and selling by lecture. Equally true of teaching math, selling cars, and selling religion. Create a living example, or a living lab experiment, or a living demonstration of the product. Make the example available. ALLOW the student or buyer to EXPERIENCE the skill or religion or product. No screeching necessary. This isn't new. Wisdom has ALWAYS advised teaching by example. Consider the Mormons. You never see a lecture or troll or screech by LDS types online. They're smarter than most of us (including me). Mormons just live their ordinary happy lives. The neighbors NOTICE a happy and functional family, with no drug problems or misbehaving kids, and the neighbors then NOTICE that the functional family is LDS. That's real persuasion. Fortunately the Gaians and Faucians aren't going to listen to this good advice. They have total demonic power, and they're fully committed to persuasion at the point of a carbon-neutral gun, or persuasion by a carbon-neutral muzzle. Two kinds of muzzle, same result. Physical compliance plus total rejection of the idea and total STUBBORN adoption of opposite ideas. In this case the opposite ideas are sane and normal and genuinely scientific, so the result is good for our minds and deadly for our bodies.
Labels: Carbon Cult, endless hell, Experiential education, Jail mode
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