Thursday, December 26, 2019
MIssing his own point
Quibbles among Christians are way out of my department, but this one shows a simple misunderstanding of facts and information.
Nazworth, a Christian editor, has resigned in a hissy fit because the magazine's board wouldn't go his way, wouldn't fully align with Deepstate. This is normal and proper. Each of us has to preserve his own integrity. But he misses a vital point about modularity and branding, and his own resignation proves the point he misses.
They've chosen to represent a narrow (and shrinking) slice of Christianity. That might be a good business decision, short term at least. But it's bad for Democracy, and bad for the Gospel. It means there will be one more place where readers can go for bias confirmation, but one less place where readers can go to exercise their brains on diversity of thought.Leaving aside the delusional nonsense about "Democracy", Nazworth is simply wrong about business and wrong about religion. Readers don't go to a MAGAZINE to get diversity of thought. A magazine, whether paper or digital, is like a jar of pickles. You don't buy a jar of pickles in order to get cookies, and you certainly don't want the jar to be half pickles and half cookies. You buy a jar of pickles because you want pickles. If you want cookies, you buy a box of cookies. There are plenty of cookie brands available. Websites that try to mix pickles and cookies don't last. They lose subscribers quickly. A few websites manage the mix by separating the "diverse thought", so readers know it's not being endorsed by the brand. Unz does this with a fenced-off section "Discussing External Articles." Christians don't go to a CHURCH to get diversity of thought. A church, whether bricks or digital, is where you go to get CHRISTIANITY. Churches that contain Gaia or Satan inside a building labeled "Christian" are losing customers fast. People who want Gaia or Satan don't need to go to church. You can get Gaia and Satan EVERYWHERE. It's the water in our fishbowl. By resigning, Nazworth acknowledges that people pay for ONE THING. He realized his board was paying for pro-Trump editing, and he's anti-Trump, so continuing to serve as editor would be misbranding his work. ¶ 11:04 PM
