Sunday, October 06, 2019
Kitchen empathy
Archive.org has a lot of 'Singles and Doubles', old radio shows with only one episode preserved by chance. This 1948 Kitchen Club show is among them.
Hostess Edith Hansen is unscripted and a bit clumsy, but she illustrates empathy in everything she says, from recipe instructions to advertising.
I know that even those of you folks who only have one room; it may be that you're living by yourself; have possibly no cooking to do, very little washing, and very little cleaning. Yet you will have a certain amount. I have yet to know a woman who doesn't have cleaning to do. I'm told that a good many folks object to taking lady roomers because of the fuss and bother of having them rinsing out those undies in their room.
Well, I'd like to recommend to you, whether you wash for a family, or take in washing, or have that little dab of hand washing, doesn't make the least bit of difference; that you try these products we tell you about, especially the Perfex.
Empathy disappeared from media around 1960. Since then, all "entertainment" and all ads presume that the viewer is a variable-gender NYC billionaire with a million variable-gender lovers. If you're not a variable-gender NYC billionaire with a million variable-gender lovers clamoring for your attention, you need to take one for the team and jump off a bridge.
Edith recognized that many of her listeners were boarders, and others were taking in boarders to survive. She appealed to both groups. We're back in the same situation now, but media and advertisers don't recognize it and don't bother to sell products to non-billionaires.
Labels: defensible thymes, defensible times
¶ 12:21 AM
