Honest evil vs dishonest evil
A nice little burst of honesty from Satan dba TechCrunch:

We cared about Cambridge Analytica because it could have helped elect Trump.

Note the automatic WE that includes all humans. Only one thought exists, only one brain exists. Any entities which do not share the SOLE THOUGHT of all humans are obviously not things that exist. Things that do not exist are contradictions which must be resolved. Crank up the ovens.

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The hyphenated hypermonster BERNERS-LEE isn't quite so candid. Hyphenated Hypermonster, who "created the web" by applying a horribly buggy pseudolanguage to a system that was already working pretty well, is now planning an even newer and more horrible setup to SOLVE THE BIGGEST CRIME IN ALL OF HISTORY, which was the Cambridge Analytica breach.

“The intent is world domination,” Berners-Lee says with a wry smile. The British-born scientist is known for his dry sense of humor. But in this case, he is not joking.

In a sane place and time, a NON-JOKING promise to dominate the world would be seen as scary. H-H is not scary because he is solving THE BIGGEST CRIME IN HISTORY, guaranteeing that NOT ONE BYTE OF DATA shall ever again be used for non-orthodox non-globalist purposes.

The Holy-Hyphen continued:

It was intended that when Newspeak had been adopted once and for all and Oldspeak forgotten, a heretical thought — that is, a thought diverging from the principles of Ingsoc — should be literally unthinkable, at least so far as thought is dependent on words. Its vocabulary was so constructed as to give exact and often very subtle expression to every meaning that a Party member could properly wish to express, while excluding all other meanings and also the possibility of arriving at them by indirect methods.

Oops, that was somebody else MEDDLING and HACKING the Holy-Hyphen. EXTERMINATE EXTERMINATE EXTERMINATE.

Let's try again.

What does H-H actually propose?

The difference here is that, on Solid, all the information is under his control. Every bit of data he creates or adds on Solid exists within a Solid pod–which is an acronym for personal online data store. These pods are what give Solid users control over their applications and information on the web. Anyone using the platform will get a Solid identity and Solid pod. This is how people, Berners-Lee says, will take back the power of the web from corporations.

We already have a pod. It's called a computer, or more precisely the hard drive and other storage parts of the computer. We can already protect our data from misuse by NOT PUTTING IT ON THE FUCKING WEB.

THIS IS NEITHER MYSTERIOUS NOR NEW. All through the history of civilization, objects and thoughts contained within your own house or farm are yours. Objects and thoughts that you place in the public realm are public.

In the H-H system your data resides in the Cloud, physically located in facilities owned by Amazon or Microsoft. H-H wants you to BELIEVE that you own the data, because his software gives you "security" or something. In reality these nice little "pods" will be vastly easier to mine than widely scattered data in FB profiles and iPhone GPS location memory. All gathered up and organized for convenient use ONLY BY IMPERIAL AUTHORIZED PERSONNEL.

When asked about this, Berners-Lee says flatly: “We are not talking to Facebook and Google about whether or not to introduce a complete change where all their business models are completely upended overnight. We are not asking their permission.”

Because you don't NEED their permission, you sneaky nasty faker. When all data is contained in servers owned by Amazon, Amazon automatically has permission to use the data. It's their property.

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Semi-related: Before the Hyphen got into this, some tech businesses were already proposing ways to "possess" your own data and sell it. This is just another hoax like Bitcoin. As above, it will NOT increase privacy. It will also WIDEN inequality, not level the playing field.

Simple question: Who is the more desirable customer, me or Elon? Whose data is more valuable, mine or Elon's?

This is actually a VERY OLD product. Prestigious people do prestigious things and go to prestigious places. Their movements and actions and thoughts have ALWAYS been valuable to advertisers and newspapers for endorsements and headlines. Publicity agents or 'flacks' have ALWAYS monetized the actions and thoughts of popular people.
  ¶ 5:00 AM