Tuesday, September 04, 2018
iPhone 0.0
One of the money-talk radio hosts said he had watched a TV feature demonstrating that your iPhone is always listening, no matter how many of its fake "switches" you turn off. He seemed to be genuinely shocked.
Idiot.
Look. It's basic logic. Every remote sensing device has to be ON ALL THE TIME, otherwise it's not serving any purpose at all. A thermometer that can be covered in snow is worthless. A rain gauge that can be covered by a leaf is useless. A security camera that can be covered by a burglar's coat is worthless.
More to the point, let's look at the original iPhone. It serves the same purpose as the modern version. It's even the same size and shape as the modern iPhone.
The iPhone 0.0 was not designed to sense human activity. It was meant to sense the activities and movements of a slightly smaller and possibly less intelligent animal.
Some people believe that the iPhone 0.0 depends on bait or food. This is false. Effective advertisers know that you don't need an attractive smell or appearance. You just need to place the iPhone directly in the path of the customer. It needs to be right in the middle of the customer's daily routines. Always there, always sensing the customer's movements.
Before placing the iPhone into the customer's routine, the advertiser has observed that the customer runs through this area constantly.
So the advertiser places the iPhone in the middle of the daily routine, and the customer is now locked into the iPhone, incapable of escaping.
= = = = =
Two review questions to check reader mastery of the material.
Quiz 1: What did Steve Jobs invent?
Quiz 2: What did the world do?
Some people believe that the iPhone 0.0 depends on bait or food. This is false. Effective advertisers know that you don't need an attractive smell or appearance. You just need to place the iPhone directly in the path of the customer. It needs to be right in the middle of the customer's daily routines. Always there, always sensing the customer's movements.
Before placing the iPhone into the customer's routine, the advertiser has observed that the customer runs through this area constantly.
So the advertiser places the iPhone in the middle of the daily routine, and the customer is now locked into the iPhone, incapable of escaping.
= = = = =
Two review questions to check reader mastery of the material.
Quiz 1: What did Steve Jobs invent?
Quiz 2: What did the world do?Labels: defensible spaces, infinite infinite infinite infinite lunacy
¶ 8:09 AM
