Sunday, March 25, 2018
Smart and dumb ads
From a 1930 British radio trade journal at American Radio History...
Contrasting examples of smart and dumb advertising.
Smart:
Lots of companies sell primarily by mail, but I don't recall any of them using this clever metaphor. Every mailbox is a branch of our store!
Dumb:
When your brand is Phonycord, you're not in a position to play the Accept No Phony Knockoffs game. Should have thought about that before you chose the name.
¶ 9:03 AM 
Lots of companies sell primarily by mail, but I don't recall any of them using this clever metaphor. Every mailbox is a branch of our store!
Dumb:
When your brand is Phonycord, you're not in a position to play the Accept No Phony Knockoffs game. Should have thought about that before you chose the name.
¶ 9:03 AM
