Monday, February 12, 2018
When bread speaks
For one year in the '30s, Ripley's radio program was sponsored by bread.
Not Wonder Bread or Taystee Bread or Bond Bread. Just bread.
Sounds like a parody but it's not.
In fact Ripley was sponsored by the trade organization of small bakers. The organization did far more than just lobbying DC for tax relief. It scheduled weekly specials that all of its members carried, using their own recipes. When Ripley advertised chocolate cake, you could count on your neighborhood bakery to have chocolate cake.
The Bakers Council was like a loosely coupled nationwide corporation. It provided uniform advertising and bully power to its members without owning them or forcing them into standardized recipes or employment practices.
If small and midsize businesses still had similarly ACTIVE business unions, Amazon would be less of a threat, and lawsuits from Sorosian demons would be less of a threat.
Sounds like a parody but it's not.
In fact Ripley was sponsored by the trade organization of small bakers. The organization did far more than just lobbying DC for tax relief. It scheduled weekly specials that all of its members carried, using their own recipes. When Ripley advertised chocolate cake, you could count on your neighborhood bakery to have chocolate cake.
The Bakers Council was like a loosely coupled nationwide corporation. It provided uniform advertising and bully power to its members without owning them or forcing them into standardized recipes or employment practices.
If small and midsize businesses still had similarly ACTIVE business unions, Amazon would be less of a threat, and lawsuits from Sorosian demons would be less of a threat.Labels: defensible spaces
¶ 12:35 PM
