In earlier times large companies made a habit of sending out newsletters to regular customers. For instance, GenRad sent a monthly Experimenter
that kept you updated on the latest in measuring technology.
This benefit is less common now, which makes the rare examples more valuable. Jameco
sends frequent little 'magazines' by email, with the same type of info as GenRad.
Today for the first time I got a 'newsletter' from Allstate Insurance. Nicely produced with clever commercial hooks. A quiz on stupid-sounding car names has a sidebar with useful info on safety recalls.
SMART. Keeps your mind occupied with positive stuff while subliminally helping you to fulfill your end of the insurance contract. (The positive stuff was especially welcome today with snowbound cabin fever threatening.)
Labels: Zero Problems