Tuesday, October 11, 2016
  Y no wagon?

Another alternate-universe item. I've always wondered why automakers were so slow to make proper station wagons.



This item from Radio Retailing in 1938 shows a proper station wagon. Looks to me like a '33 or '34 Dodge.

BUT: As far as I can tell, Dodge didn't make an all-steel station wagon with windows in the '30s. Dodge did make a steel-sided 'commercial sedan'...



... and a very rare all-wood station wagon, in traditional open-air style. Totally impractical, purely for status. Owning a wagon was a way of saying "My yacht maintenance crew has too much spare time."



(This is a '36 but the wagon part is the same)

So this practical wagon must have been semi-custom, possibly by one of the ambulance/hearse coachbuilders like Proctor-Keefe. Clearly there was a demand for a vehicle of this size and form, as Willys has been proving continuously since 1947!

= = = = =

Sidenote: Mr Schopper's sales technique would be a good way to get shot nowadays, but that's a whole different alternate-universe question.

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