Monday, August 15, 2016
Never heard of this!
Another printing trade journal extract, this one from 1921. This wasn't a direct ad; it was shown as an example of good presentation without any discussion of the subject.
Caption, not readable in this scaled version:
"Taking out the hand shift lever by use of the C-H Magnetic Shift will do more to get the
woman's approval than any other feature."
Hmm. I thought car advertising was solely aimed at SEXIST PIGS until Tesla came along and CHANGED EVERYTHING.
The subject itself is astonishing. I've never read a hint of this in auto histories. It's not just a column shift; it appears to be something like a preselector or semi-automatic. Calling it magnetic implies that there's a magnetic clutch or coupling involved, possibly similar to Renault's 1960s automatic?
¶ 3:43 PM 
Caption, not readable in this scaled version:
"Taking out the hand shift lever by use of the C-H Magnetic Shift will do more to get the
woman's approval than any other feature."
Hmm. I thought car advertising was solely aimed at SEXIST PIGS until Tesla came along and CHANGED EVERYTHING.
The subject itself is astonishing. I've never read a hint of this in auto histories. It's not just a column shift; it appears to be something like a preselector or semi-automatic. Calling it magnetic implies that there's a magnetic clutch or coupling involved, possibly similar to Renault's 1960s automatic?
¶ 3:43 PM
