Saturday, February 27, 2016
A lesson
LR, a German line of beauty products based on aloe vera, somehow became popular among Russian deaf girls who do Youtube beauty tutorials. There's nothing 'Russian' about the product; its labels are in English. And there's certainly nothing 'deaf' or 'hand-talk-y' about aloe vera.
Seems like a wildly improbable niche; if you wrote a fictional parody based on this concept it wouldn't get published. Nevertheless it happened, and the company was smart enough to take full advantage of it.
A lesson for American companies and political parties who believe in repelling all customers except the Correct Caste. Try looking at reality. Try appealing to your actual customers. Who knows, you might get sales or votes that way. I know it's horrible and icky, but it just could work.
¶ 2:43 AM 
