Why is that so annoying? Oh.
KXLY has started using a little three-note upstroke chime as a segue between pieces of the newscast. Sounds like B3, E4, F#4, with an echo note after each main note. It's less stale than the
Fox asthma segue, which most broadcasters have copied in various ways. But it strikes something SCARY in my mind. Why?
Aha. Last year when I was working hard for the annoying NYC publisher, I had to spend an hour each week on a pointless conference call. After I called the number and got into the hold chain, their phone system played a dumb repetitive piece of music. At random intervals the music was interrupted by
this very same three-note chime, which
seemed to indicate that the call was being picked up. Gave me a little squirt of adrenaline every time. But it didn't actually mean anything. It was just part of the music.
Labels: TMI