Saturday, January 31, 2015
Honest ad
NPR is running a promo spot for Morning Edition. The promo is cleverly produced, consisting mainly of three sound effects that outline Your Busy NPR Morning.
First sfx: Wakeup. Espresso machine. (I think. I've never actually consumed the stuff, so I've only heard this sound on radio.) Definitely fits the Starting Line of Your Busy NPR Morning. Iconic and aspirational for NPR types.
Second sfx: Eating. Clinking of forks and plates. Nothing iconic here. Same for everyone who actually eats breakfast. ... though I suspect most Busy NPR People don't actually eat breakfast.
Third sfx: Getting To Work. Aha! Here's where we Cure The Delicate Fragile Endangered Vulnerable Planet's Burning Burning Burning Burning Halliburton Bushitler Koch Koch Koch Koch Koch Koch Koch Koch Koch Fever!!!!! We hear the sound of a barefoot runner, with the unmistakable swish of Recycle-Sourced Spandex and the SIRI voice of an Apple FitWatch giving your vital statistics and stride timing (in metric units of course)? Or we hear a Hybrid Solar-Powered High-Speed Light Rail System? Or an Advanced Uber-Dispatched Biofueled Individual Subway Module? Or a Tesla S549/39i8xT? Nope, it's none of those. It's the unmistakable sound of a big fucking V-8 roaring to life in the engine compartment of a big fucking SUV.
Here's where we switch smoothly from Aspiration to Truth, and I'll bet the sound is so natively defaultly familiar to NPR Types that nobody even noticed it.
When it comes to Escalades, Fox viewers may talk the talk, but NPR listeners ride the ride.
¶ 4:08 PM 
