A German initiative will follow in the Dutch capital’s footsteps by instituting a plan for unemployed alcoholics and drug addicts to receive beer in exchange for cleaning streets. The measure by a local charity has already sparked some controversy. The so-called ‘Pick-up’ initiative is set to take effect mid-June ... by the organization Addict Support Essen. The job will be cleaning the streets from three to six hours a day. "The aim of the program is not to supply people with beer," the charity said.... "For the participants it is about a meaningful daily structure, feeling useful and learning a new way to behave." Spokesman Barbel Marrziniak explained that a number of the participants in the program “simply need a bottle of beer to become fit for work. if we didn’t give it to them, they would not turn up in the first place.”EXACTLY. It's a question of intrinsic vs extrinsic pleasure. For a serious drinker, anything associated with alcohol gains a pleasant flavor. Anything that takes him away from beer is unpleasant and simply won't happen. If we want people to re-learn the intrinsic pleasure of a completed task, we have to lead them into it via the extrinsic association of beer.
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