Sunday, April 14, 2013
Safeway should like this...
UK Telegraph reports that Britain's giant Tesco has abandoned its American food-store chain called 'Fresh and Easy'. The commenters, informative as always, take the topic into a direct comparison of Tesco with Safeway. The latter comes off best, for good reasons. Example:
An earlier look at Tesco's problem gives a surprising comparison between US and UK consumers:
I was visiting friends in Arizona a couple of years ago and went into a Fresh & Easy store. I knew then it would fail. Everything was self service, there were no cashiers only those hateful self service tills. No one around to offer help, and worst of all not a lot of choice. The store was almost deserted. I then visited a large Safeway where the choice was overwhelming, the service a bit over the top friendly, but they did pack my bags and even offered to take them to the car. The store was heaving.I agree with everything they're saying about Safeway. Can't argue with all-around competence.
An earlier look at Tesco's problem gives a surprising comparison between US and UK consumers:
Fresh & Easy initially wrapped much of its produce in cellophane to preserve freshness. But skeptical U.S. shoppers — accustomed to examining their broccoli and lettuce up close — mistook the wrapping as a way to hide inferior products. American consumers assume produce in plastic bags is not as high quality as those in bulk. This led to an initial lower quality perception that has been hard to shake.Maybe Americans are not the laziest and fast-foodiest people in the world after all! ¶ 5:21 AM
