Monday, November 05, 2012
She's la Femme
Back in '55 and '56, Dodge produced a limited-edition car aimed solely at the female buyer. It was unnecessary and didn't sell, mainly because women had always played a major part in selecting the family sedan. Women didn't want a special tribute; they wanted convenience, room and comfort. Adult men wanted pretty much the same, with less emphasis on convenience. [Teenage males, of course, wanted speed, speed, speed, speed, speed, speed and speed. With a side of speed. Plus a little speed for dessert.]
The Dodge La Femme was pink and gray, and...
came with a keystone-shaped, pink calfskin purse that coordinated with the interior of the car. The purse could be stowed in a compartment in the back of the passenger seat, and its gold-plated medallion faced outward. Each purse was outfitted with a coordinated set of accessories inside, which included a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse, all made of either faux-tortoiseshell plastic and gold-tone metal, or pink calfskin and gold-tone metal, and all were designed and made by Evans, a maker of women's fine garments and accessories in Chicago. On the back of the drivers seat was a compartment that contained a raincoat, rain bonnet and umbrella, all made from a vinyl patterned to match the rosebud interior fabric. Marketing brochures stated that the car was made "By Special Appointment to Her Majesty... the American Woman."Car magazines have made fun of the La Femme over the years. Most of the writers and readers are men with a healthy contempt for feminism, but presumably the writers had to say the expected shit to avoid lawsuits. = = = = = Ah, but if you're cool you don't need to worry about Gloria Allred jumping down your throat. Honda is cool. So Honda has now brought back the La Femme!
The $16,000 Fit "She's" is rolling into showrooms in Japan. Its windscreen blocks 99 per cent of wrinkle-causing UV rays and the "Plasmacluster" air-conditioning system pumps out ionically charged particles, thought to make skin softer. There are baby-pink details throughout the car - pink stitching in the seats, steering wheel and floor mats, as well as pink metallic around the gear stick and displays.If anyone but Honda did this, the Satanist-Stalinist media would be piling on with gravelly roars of PATRONIZING! and OBJECTIFYING! and CONDESCENDING! and all the other usual Satanist-Stalinist ratshit. But Honda can get away with it. Honda is cool. = = = = = Of course Honda, cool or not, will have to change the name if they're going to sell it in the West. The name She's is just too much like Engrish, and would give even Satanist writers the twitches. The She's's upholstery is luxurious? No! I took the She's for a test drive? No! I took the Her's for a test drive? No! I took the Her for a test drive? No! I took Her for a test drive? No.......... ¶ 2:08 AM
