Thursday, November 08, 2012
Athena? Brutus? Who? What?
The Weather Channel has decided on its own to start naming winter storms. My first impulse is "Aaarrgh! Media idiocy!"
But after a bit of thinking I like the idea. We've always landmarked major winter storms, but we've had no firm way of remembering them. "The Blizzard of '88" only works if there was one blizzard in '88. We're naturally built to use personal names as memory handles.
If nothing else, this will break the current media idiocy of naming every major winter storm "Snowpocalypse".
¶ 12:22 PM 
