The Donald buys himself a party
Usually these things are done behind the scenes; you don't see the machinations so clearly.
First Trump bought Rush, which isn't surprising. Two obnoxious fat-cat billionaires naturally love to discuss the joys of owning half the world, having private air forces and private armies, and the sweet pleasures of enslaving and impoverishing disposable non-billionaire losers.
Now Trump has bought Michael Savage, which is more surprising. Savage is rich, but doesn't
always play the fat-cat part. He's made his career on the basis of stubborn and occasionally genuine independence. He doesn't follow either party's talking points faithfully, though lately he's run more often with the daily brand-R line.
The interesting question: Why so obvious? Why did Savage so transparently and easily discard his own grumpy shtick, which has worked nicely for many years, and adopt the tone of a slightly inferior newcomer toadying up to the Alpha Dog?
Admittedly, Trump is saying lots of true things about China and American industry, the same things that Savage has been saying. These are the opposite of what Rush has been saying for 23 years. Rush has always taken the pure Ayn Rand line: anything that makes rich people richer is good, no matter which country it comes from.