Friday, January 29, 2010
See what happens?
This is truly amazing. While other newspapers continue to try all sorts of tricks to forestall their well-deserved death, the Pittsburgh Tribune-Review went WAY out of the box, all the way into hyper-weird fantasy land, and increased its circulation by 15% instantly.
What was the wild unimaginable unthinkable science-fictionish gambit?
They told the truth. They stopped parroting standard bullshit.
Will other papers copy this bizarre beyond-the-known-universe weirdness? I doubt it. They'd rather walk on fire, sleep on nails, tear off their faces, than tell the truth.
(For what it's worth, the Tribune-Review has been a good paper for a long time. When I lived in PA in the '80s, that's the one paper I read daily. It was always interesting, balanced and well-edited; always paid attention to ordinary people.) ¶ 7:47 PM
What was the wild unimaginable unthinkable science-fictionish gambit?
They told the truth. They stopped parroting standard bullshit.
Good old-fashioned honest journalism by Pittsburghlive.com pointedly embarrasses Penn State and their pernicious professor, Michael Mann. Their editorial reviewing the “Climategate Analysis,” by Australian physicist, Dr. John P. Costella and now available from the non-profit Science & Public Policy Institute (scienceandpublicpolicy.org), has really caught the attention of Pennsylvanian readers.
Since running the editorial on Dr. Costella’s latest exposé, the Tribune-Review's circulation jumped 14.8 percent from 146,520 to 168,218 on the back of Costella’s story.
Will other papers copy this bizarre beyond-the-known-universe weirdness? I doubt it. They'd rather walk on fire, sleep on nails, tear off their faces, than tell the truth.
(For what it's worth, the Tribune-Review has been a good paper for a long time. When I lived in PA in the '80s, that's the one paper I read daily. It was always interesting, balanced and well-edited; always paid attention to ordinary people.) ¶ 7:47 PM
