Try a little pettiness.
News item: All of the Segway scooter thingies have been recalled to fix a software glitch. That's fine... happens to the best of us.
What really caught my attention was that the total number of Segway scooter thingies is 23,500.
Remember the hype when the Segway was introduced? It was The Next Big Thing, The Biggest Invention Since Fire, The Universal Transport Device.
After all that hype, you inevitably have the subconscious feeling that there must be millions of them, even if you've never actually seen one. Nope, not millions.
23,500.My courseware has sold nearly twice that many copies, without any hype.
Schadenfreude? You betcha.