Cadillac had little trouble selling them despite the then-astronomical price of $7750. That figure may seem reasonable by today's standards, but in 1953 it was enough money to buy three cars: a Cadillac Sixty-Two convertible, a Pontiac sedan, and a Chevrolet business coupe.Actually you could buy four typical family sedans for the price, but the author was pointing out that the Eldo was essentially the same car as the Caddy 62 convertible. You were paying two extra cars solely for the PRESTIGE of the Eldo. Aha. Just like college. It's all about prestige, nothing more and nothing less. Universities have provided the SAME service for 800 years. Colleges keep aristocrats busy and certify their prestige status. That's all. That's why universities cost four times as much as proper job training. Lunatic propaganda about the "Open Forum For Robust Debate" is a recent advertising trick which wasn't part of the appeal even 70 years ago. Here's a 1949 radio ad for Equitable's college finance plan that pushes pure and simple prestige. It's worth hearing for the atmospherics as well as the text. You want your son or daughter to WIN WIN WIN WIN WIN in life, don't you????? The only way to WIN WIN WIN WIN WIN is with a college education!!!!!! Well, it was true for a while, just as the Eldorado signified WIN WIN WIN WIN WIN for a while. Now the purchasable prestige value is basically gone from both areas. We're back to raw gene-based aristocracy but we haven't admitted it yet. We still pay four times as much even though we're getting exactly nothing.
The current icon shows Polistra using a Personal Equation Machine.