Last year Costco and other big stores paid $12 million in advertising to buy an initiative that privatized liquor sales. I thought it was a poor idea, and didn't think they'd get their money back.
Today was the first day of grocery store liquor. I still think it's a poor idea, but I can see immediately that the $12 million investment was worth it.
Safeway was booming at 8 this morning; everyone was buying booze and running up huge bills. The guy in front of me in line bought 4 bottles and some wine glasses, cost about $90.
You'd think it was the end of total Prohibition, not just a switch from state stores to grocery stores!