An intriguing new study - "Coolness: An Empirical Investigation" - suggests that the characteristics associated with coolness today are markedly different than those that originally generated the concept of cool. University of Rochester Medical Center psychologist Ilan Dar-Nimrod, who led the study, said that rebelliousness, emotional control, toughness and thrill-seeking no longer make up the essence of coolness. ...
"There is some transition from the countercultural cool to a generic version of it's good and I like it. But this transition is by no way completed," he concluded. "James Dean is no longer the epitome of cool. The much darker version of what coolness is still there, but it is not the main focus. The main thing is: Do I like this person? Is this person nice to people, attractive, confident and successful? That's cool today, at least among young mainstream individuals."
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